PITTSBURGH, PA (June 10, 2025) – Tecum Capital (“Tecum”) is excited to announce its investment in Chemistry. Headquartered in Pittsburgh, PA (with other locations in Atlanta, Miami, and New York), Chemistry is a full-service, award-winning, independent marketing and digital agency.
Tecum, in partnership with Genesis Park, provided debt and equity capital to support Breakwater Management’s majority recapitalization. S&T Bank provided senior bank financing.
Chemistry acts as a strategic partner to a broad and expanding roster of clients, offering cohesive and results-driven marketing solutions. Its client list features well-known names like Coca-Cola, Five Guys, Frontdoor, Netflix, and the NFL. The firm delivers a comprehensive suite of services including research, strategy, branding, design, creative development, video production, media planning, and analytics. Through its digital division, React Digital, Chemistry provides advanced technology offerings such as website and mobile app development, UI/UX design, performance analytics, and optimization. Additionally, its multicultural branch, Chemistry Cultura, specializes in marketing strategies tailored to the U.S. Hispanic audience.
“We built Chemistry by integrating successful, entrepreneurial firms into a unified culture, making us one of the fastest-growing independent agencies in the country. This partnership with Breakwater, Genesis Park, and Tecum further strengthens our ability to compete — and win — in the marketplace,” said Ned Show, Chief Executive Officer of Chemistry.
Jeff Goldstein, Partner at Breakwater, added: “Chemistry stands out for its ability to blend creativity with data and technology. That powerful combination positions them at the forefront of the industry. We’re proud to back their vision and support the team as Chemistry enters this next phase of success.”
Matt Harnett, Partner at Tecum, stated: “We’re thrilled to announce our investment in Chemistry, a nationally recognized, multi-award-winning agency in our backyard. We’re excited to partner with an exceptional management team and support their continued growth as businesses increasingly prioritize digital transformation.”
Matt Harnett, Paul Oris, and Zac Forsyth led the investment team at Tecum.
About Chemistry Communications
Chemistry builds culturally relevant brands through creative ideas that can’t be ignored. With offices in Atlanta, Pittsburgh, New York, and Miami, the agency offers fully integrated advertising and marketing services for leading clients including Coca-Cola, Comcast, Five Guys, Frontdoor, Netflix, the NFL, CG Insurance, The Ad Council, and the NBA. The shop has been named an Ad Age A-List Agency, Chief Marketer Agency of the Year, Adweek Midsize Agency of the Year, and an Adweek Fastest Growing Agency. The agency is also a two-time finalist for the Campaign U.S. Independent Agency of the Year. Learn more at www.ChemistryAgency.com.
About Tecum Capital
Tecum Capital is a Pittsburgh, Pennsylvania-based private investment firm deploying capital in lower middle-market companies. Tecum provides mezzanine debt and equity investments in growth-oriented middle-market companies across the broader environmental/industrial services, high-value manufacturing, value-added distribution, and business services sectors. Our team partners with independent sponsors, family offices, committed funds, business owners seeking succession plans, and management teams to create shared success. Tecum manages three Small Business Investment Company (“SBIC”) licensed funds and is currently investing out of Tecum Capital Partners IV, L.P, a new fund launched in February 2025. Since 2006, the team has collectively invested more than $1 billion in over 160 platforms and add-on acquisitions. For more information, please visit www.tecum.com.
About Breakwater Management
Headquartered in Los Angeles, Breakwater is a private investment firm focused on control equity investments in the Media & Entertainment, Marketing, and Tech-Enabled Services sectors. To date, Breakwater has originated approximately $550 million across seven funds and investment vehicles on behalf of institutional and high-net-worth investors. The firm partners with founder-led and management-owned businesses, helping accelerate growth through a combination of organic expansion and strategic acquisitions. Breakwater’s team brings deep operational and investment experience from prior C-suite roles and leadership positions in global asset management platforms. This hands-on experience enables Breakwater to deliver strategic insight, operational support, and financial guidance to its portfolio companies to create long-term value. For more information, visit www.breakwatermgmt.com.
About Genesis Park
Genesis Park is a 25-year-old Houston-based private investment platform operating both debt and equity strategies over time. The firm is currently investing out of two Small Business Investment Companies (“SBIC”) with $575 million in capital commitments, providing flexible debt and equity capital solutions to privately held companies. Genesis Park supports emerging teams, established enterprises, family/founder-owned businesses, and private equity sponsor-backed companies across diversified industries. The firm generally invests in companies with at least $10 million of revenue and $3-15 million of EBITDA, with proven business models and experienced management teams. Learn more about Genesis Park at www.genesis-park.com.